Top Secrets Of Promotional Products Sales
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#Business Owners: Your #customers aren't gone, they're just at home. So ignoring them might not be the best option. #NotGoneJustAtHome
You need to engage in “intelligent” repetition of contact. It’s a type of contact that provides value to the prospect. It’s helpful. It’s thoughtful. It’s engaging. It’s anything but “are we there yet?”
Top of mind awareness is not created by accident. It doesn’t just happen, and it starts with identifying exactly the people or prospects in whose minds you would like to create that level of awareness.
What type of awareness do you need to create if you want to make a name for yourself and generate sales consistently? Because bare-bones recognition alone won’t make the sale!
Before you can ever create an environment in which the best prospects have an opportunity to do business with you, you need to create awareness; essentially letting people know you’re alive. Do all the best prospects in your market know you're alive?
Are you seen as the primary go-to person in your market for the products and services you offer? It’s a pretty simple yes or no question. Either you’re leading your market or you’re not. And if you’re not, it’s likely that someone else is.
In a market like ours, where we're all selling the same products from the same companies, is it possible to differentiate yourself? Absolutely...
So what happens after a customer buys from you? “Thank you, have a good day. Bye-bye!” If the purchase is the end of your sales process, you’re doing it all wrong!
Wouldn't it be great if you had your own approach to selling promotional products that made you virtually the only show in town? You would dominate your market. So let's talk about what it takes to break free from the masses and do just that!
If you’re not completely confident in and comfortable with your current prospecting approach, if it’s not generating the results you want and need, that’s a real problem. Let's examine how well your current prospecting approach really works...
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