Last week, we discussed the most unnecessary holiday cover song and, candidly, that was a ton of fun. So, we decided to do a bit of a 180 and focus on the quietly great Christmas rock songs.

It’s Friday and time for Ep. 48 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill starts off the podcast with his “Opening Shot” where he takes on the absurdity of the Pantone Color of the Year. After that little preamble, Bill is joined by the “other” industry BP, Brian Porter from Starline! During a conversation that weaves back and forth, they talk about the importance of relationships, the rising event costs for suppliers, industry volunteerism, and a little colle

Every December, like clockwork, we're gifted the same two things:

It’s time to drop Ep. 47 of the Between 2 Brands #podcast with Bill Petrie. This week Bill shares his thoughts on the potential end of social listening brought on by AI bots. After that, he’s joined by Lisa Bibb, the Executive Director of both GAPPP and VAPPA where they discuss her journey in the promotional products industry as well as have a robust chat about the regional association community. Plus, we can’t have Lisa on without taking a deep dive into the (in)famous Promotional Products Prof

Of all the Fridays in a calendar year, this one is the blackest. On a day when we tend to "celebrate" all things commerce, our musical thoughts generally turn to holiday music - but let's not get ahead of ourselves. On today's edition of The Final Note, we want to know which song seems to best describe your view of Black Friday.

If it’s the blackest of all Fridays, then you know it’s time for Ep. 46 of the Between 2 Brands #podcast with Bill Petrie! This week, Bill shares the things he’s grateful for from the perspective of a solopreneur before a Promo UPFront REUNION with the one and only, Kirby Hasseman. Without getting into specifics (you’ll have to listen), the topics are wide-ranging, insightful, and always have a dash of humor. Plus, there might be a little rapid fire at the end of the podcast.

At brandivate, we honor the Thanksgiving traditions we grew up with like food, family, and football. We also honor the time honored tradition of a mid to late-afternoon nap, usually between rounds 1 and 2 of the festival of eating that Thanksgiving usually becomes. Let's face it, there are few things better than waking up from that tryptophan-induced slumber knowing you're about to have second dinner.

At brandivate, we pride ourselves on always communicating clearly and directly. As such, we are closed today, tomorrow, and Friday so that we can enjoy time with family and friends over the next few days. Don't worry, we will be available for all your brandivating needs on Monday, December 1, 2025.

Birthdays are funny: one minute you're blowing out candles as a kid, the next you have a favorite grocery store. Somewhere in between those two points, the whole thing shifts from a sugar rush to a self-audit. Since today is the birthday of brandivate's own Bill Petrie, we want to know your perfect birthday song.

It’s Friday and time for a VERY special edition of the Between 2 Brands #podast with Bill Petrie! Why is it special? We’re glad you silently asked – it’s special because today we are having a conversation with the soon-to-be retiring President and CEO of ASI, Tim Andrews. It’s a fantastic dialog where Tim reflects on his journey before working in the promotional products industry, lessons he’s learned, what has meant the most to him, and what will miss when he’s sipping on an Aperol Spritz in Po