American Marketing Association - PromoPulse

American Marketing Association

View our Website

American Marketing Association

facebook · 15 hours ago

Customer journey mapping visually represents a customer's experience as they interact with a business. It's a powerful tool for understanding and enhancing the customer experience.

American Marketing Association

facebook · 15 hours ago

Disinformation poses a significant threat to brands, with annual losses estimated at $78 billion due to perception manipulation. Narrative attacks, which are false assertions spread via misinformation, can severely damage a brand’s reputation and financial standing. These attacks have become so critical that the World Economic Forum identified disinformation as the top global risk in 2024.

American Marketing Association

facebook · 15 hours ago

Manifesting this for all of 2025 ✨

American Marketing Association

facebook · 2 days ago

New to video? Save this breakdown! ✨

American Marketing Association

facebook · 6 days ago

Why Representation in Marketing Matters: The 2021 State of Representation in Marketing study conducted by Sonia Thompson (HubSpot) found that 74% of consumers are more likely to buy from and engage with a brand when they see themselves represented in its visual imagery.

American Marketing Association

facebook · Dec 28 2024

AI and automation tools are helping brands meet customer expectations faster and more efficiently than ever before. And consumers are welcoming the move. According to a Sprout Social, Inc. Q1 2024 Pulse Survey of 2,000 consumers across the US and UK, 75% say they’re comfortable with brands using AI and automated technology to deliver faster customer service on social.

American Marketing Association

facebook · Dec 27 2024

To successfully craft a social media risk management approach, you’ll need to understand what types of risks exist. Sprout Social, Inc. examines some common issues here 👉 https://bit.ly/3ZJIUug

American Marketing Association

facebook · Dec 27 2024

When choosing content distribution channels, match them with your business goals, budget, and where your audience spends time.

American Marketing Association

facebook · Dec 23 2024

As we reflect on 2024 and look ahead to 2025, it’s the perfect time to define clear, specific goals for your marketing efforts. Your goals should be closely aligned with your broader business objectives to drive success.

American Marketing Association

facebook · Dec 22 2024

From 'Skibidi' to incorporating 'chat' into everyday conversations, 2024's trends highlight how digital culture continues to influence language. For marketers interested in staying current, GIPHY’s latest insights offer a look at the evolving slang and terminology shaping online interactions. Check it out 👉 https://bit.ly/4iIn42P