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American Marketing Association

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American Marketing Association

facebook · Dec 23 2024

As we reflect on 2024 and look ahead to 2025, it’s the perfect time to define clear, specific goals for your marketing efforts. Your goals should be closely aligned with your broader business objectives to drive success.

American Marketing Association

facebook · Dec 22 2024

From 'Skibidi' to incorporating 'chat' into everyday conversations, 2024's trends highlight how digital culture continues to influence language. For marketers interested in staying current, GIPHY’s latest insights offer a look at the evolving slang and terminology shaping online interactions. Check it out 👉 https://bit.ly/4iIn42P

American Marketing Association

facebook · Dec 19 2024

A personalized email can make your customers feel special, but it does more than that.

American Marketing Association

facebook · Dec 19 2024

According to a study in the Journal of Marketing, engaging donors in activities like creative t-shirt design or cookie decorating increases their likelihood to donate. Creative processes empower donors, fostering happiness and charitable behavior. For nonprofits, hosting events with creative activities—like painting or tie-dye parties—can inspire generosity and engagement. Encouraging freedom in creativity without strict guidelines maximizes donor impact, creating meaningful fundraising experie

American Marketing Association

facebook · Dec 18 2024

As AI reshapes the workplace, the value of uniquely human skills has never been clearer. LinkedIn’s latest report reveals that soft skills—like communication, collaboration, and adaptability—are now mission-critical for individual and organizational growth.

American Marketing Association

facebook · Dec 18 2024

In 2015, aa Fast Company article explored the science behind brand colors—like Facebook’s iconic blue—and how much strategy goes into these decisions. It highlighted how flipping those carefully chosen hues can feel like a bold challenge to marketing norms while also proving the emotional connection consumers have with brand colors. 🎨

American Marketing Association

facebook · Dec 17 2024

Research Insight for Marketers | Boost Engagement by Referencing a Rival Brand

American Marketing Association

facebook · Dec 16 2024

When ads are “creative,” they work significantly harder for B2B brands. Business decision makers are 40% more likely to consider purchasing the brand if their ad is seen as “creative.” according to this research article from LinkedIn.

American Marketing Association

facebook · Dec 16 2024

Professor Neil Borden at Harvard initially listed 12 marketing tools influencing demand. In 1960, Professor Jerry McCarthy streamlined these into the 4P marketing mix: product, price, place, and promotion. Philip Kotler adopted and popularized these 4Ps.

American Marketing Association

facebook · Dec 15 2024

⭐ Goal of Link Building: to secure organic, relevant mentions from credible websites and ultimately grow organic traffic