American Marketing Association - PromoPulse

American Marketing Association

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American Marketing Association

facebook · Aug 2 2024

In a rapidly changing world, it's vital for marketing to guide businesses and societies toward a sustainable and equitable future. Join us at the 2024 AMA Summer Academic Conference in Boston, August 16-18, to see how marketing drives responsible technology and serves people.

American Marketing Association

facebook · Aug 1 2024

Get ready to "Evolve" at the 2025 AMA International Collegiate Conference! 🌟

American Marketing Association

facebook · Jul 30 2024

Building a strong brand presence can significantly impact your website's authority and search engine rankings. When reputable sites link to yours, Google may view your site as more authoritative, potentially improving your search visibility.

American Marketing Association

facebook · Jul 30 2024

Explore the impact of customer-centric marketing!

American Marketing Association

facebook · Jul 26 2024

Discover how marketing drives responsible technology while putting people first at the 2024 AMA Summer Academic Conference in Boston, MA, August 16-18!

American Marketing Association

facebook · Jul 25 2024

Dive into why bounce rate in digital marketing can be more nuanced than it seems and master the art of analysis with Google Analytics 4 in this article from Search Engine Journal.

American Marketing Association

facebook · Jul 25 2024

In our hyperconnected world, marketing communication is evolving beyond traditional methods. Harvard Business Review explores "Echoverse Marketing," a new framework where brands, consumers, media, and AI agents all contribute to a dynamic marketing ecosystem.

American Marketing Association

facebook · Jul 23 2024

In a recent article by Tom Fishburne, also known as the Marketoonist, he explores the often misunderstood concept of brand storytelling. Fishburne emphasizes that true storytelling, unlike marketing communication, requires "conflict" to engage and connect with audiences.

American Marketing Association

facebook · Jul 23 2024

Combining SEO and content marketing can help achieve multiple goals: acquiring search traffic, building thought leadership, attracting links, and generating long-term sales!

American Marketing Association

facebook · Jul 19 2024

Deciding between short-form and long-form videos for your marketing campaign can be challenging. With 89% of consumers wanting more brand videos and people watching an average of 17 videos per day in 2023, video content is crucial.