Did you know short-form content is like holiday cookies for your audience - quick, satisfying, and highly shareable? Marketers who embrace short videos, polls, and carousels are seeing engagement soar.

A/B testing is a go-to for measuring ad performance, but new research from the Journal of Marketing highlights a key caveat.

The AMA helps marketers and academics grow at every stage of their careers. From trusted insights and resources to the AMA Job Board, we connect talent with opportunity—whether you’re hiring the next great marketer or exploring your next role.

Social has influence, but can you prove its impact? Social media attribution connects likes, clicks, comments, and DMs to real business outcomes like leads, pipeline, and revenue. Learn more in this article from Sprout Social, Inc.: https://bit.ly/2XF2KqJ

Marketers know the holidays are the perfect time to get creative and have fun doing it! From festive visuals to seasonal storytelling, it’s all about spreading cheer and engagement.

Want to get better at tracking your social KPIs?

Always delivering those clicks! 🎁

The AMAF is proud to announce J. Jeffrey Inman as the 2026 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient! 🎉

📚 Stay relevant. Grow your skills. Learn on your terms.

Carry on a legacy this holiday season 🎁