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American Marketing Association

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American Marketing Association

facebook · Jun 6 2024

Pass the mic and spread the word - it's National Higher Education Day! 🎤

American Marketing Association

facebook · Jun 5 2024

Incorporating AI into business operations is crucial for growth, benefiting both large companies and individual digital creators. AI automates routine tasks, freeing up time for creators to focus on building personal connections with clients, enhancing emotional intelligence, and improving communication.

American Marketing Association

facebook · Jun 3 2024

As Gen Z takes up a larger share of the workforce, marketers need to prioritize LGBTQ+ inclusion to attract top talent and maintain customer loyalty. With 22.3% of Gen Z identifying as LGBTQ+, companies that fail to foster inclusive environments risk high turnover and losing market share. This #PrideMonth, it's crucial for marketers to embrace and advocate for LGBTQ+ inclusion, benefiting both employees and the bottom line.

American Marketing Association

facebook · Jun 3 2024

Gatorade is reviving its "Is It In You?" tagline in its largest-ever campaign, featuring a 60-second ad narrated by Michael Jordan and appearances by athletes like Caitlin Clark and A’Ja Wilson.

American Marketing Association

facebook · Jun 1 2024

Despite a quieter Pride Month this year, LGBTQ+ inclusion in year-round marketing has become more mainstream, says Michael Wilke, founder of https://bit.ly/4dWVcpv and Assistant Vice President of Marketing at Stony Brook University. Wilke, a former reporter at Ad Age in the 1990s, tracks companies incorporating LGBTQ+ inclusivity into their marketing. He observed numerous inclusive ads from national and regional advertisers during the recent Super Bowl. For instance, brands like Volkswagen Grou

American Marketing Association

facebook · May 31 2024

Professor Neil Borden at Harvard initially listed 12 marketing tools influencing demand. In 1960, Professor Jerry McCarthy streamlined these into the 4P marketing mix: product, price, place, and promotion. Philip Kotler adopted and popularized these 4Ps.

American Marketing Association

facebook · May 31 2024

From 12 marketing tools to the 4Ps (product, price, place, promotion), Philip Kotler expanded the marketing mix to 7 key components: Product, Service, Price, Incentives, Place, Promotion, and Brand.

American Marketing Association

facebook · May 31 2024

#CoronaExtra has launched a minimalist (and seemingly effective) billboard campaign using simple optical illusions. By adding the Corona logo to stock photos of sunsets over the sea, the light reflections on the water appear to form the shape of a beer bottle.

American Marketing Association

facebook · May 30 2024

Disinformation poses a significant threat to brands, with annual losses estimated at $78 billion due to perception manipulation. Narrative attacks, which are false assertions spread via misinformation, can severely damage a brand’s reputation and financial standing. These attacks have become so critical that the World Economic Forum identified disinformation as the top global risk in 2024.

American Marketing Association

facebook · May 29 2024

A recent HubSpot article highlighted how brands from Australia and the U.S., each in different categories, have captured the hearts of Gen Z with their innovative marketing tactics.