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American Marketing Association
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Live music festivals are exploding in popularity, and forward-thinking brands are taking notice. This dynamic environment offers a unique opportunity to connect with a diverse audience of decision-makers in a way that's both memorable and effective:
American Marketing Association-logo
The buyer journey begins at the top of the funnel (TOFU), where it attracts the most potential customers. At this stage, they're still unfamiliar with your brand and haven't reached a buying decision.
American Marketing Association-logo
Apple's launch of #VisionPro has sparked interest in spatial computing, a technology merging the digital and physical worlds. This will necessitate a shift in marketing from creating pre-defined experiences to building adaptable, user-driven ones. Marketers will need to provide the tools and environments for users to actively participate and co-create personalized experiences.
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The scarcity principle of persuasion is all about making something hard to get, which boosts its perceived value. Marketers are masters at leveraging scarcity - especially during a #LeapYear! They know that when consumers think something is hard to get, they don't want to miss out on what others have. It's like a psychological race to the finish line!
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This month, Google and Yahoo have implemented new policies to restrict bulk email sends, which have been a common practice for driving sales. This shift away from "spray-and-pray" techniques is a significant change for brands, particularly in the B2B sector.
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Congratulations to the 2024 AMA Collegiate Case Competition Finalists! 🎉
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In today's digital world, your online reputation can make or break your business.
American Marketing Association-logo
The skill-based revolution is here, and with companies like Google and IBM eliminating their degree-requirements, a stellar education alone may not be enough to land new graduates their dream job.
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Day 2 is a wrap, and we're now gearing up for the final day of the #AMAWinter Conference in Florida! 🌴
American Marketing Association-logo
Day 2 of #AMAWinter was full of tangible insights, award celebrations and new connections!
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