American Marketing Association - PromoPulse

American Marketing Association

View our Website

American Marketing Association

facebook · Apr 1 2024

A business with consistent branding tends to experience up to 20% greater overall growth and 33% higher revenue compared to one that struggles with off-brand content. There’s also evidence to suggest that brand consistency can boost employee morale, driving up productivity and reducing turnover in the process.

American Marketing Association

facebook · Mar 29 2024

Have you mastered these core organic strategies to grow your email list? They've been known to lay the foundation for sustainable growth and audience engagement. 🌱

American Marketing Association

facebook · Mar 28 2024

At the bottom of the content marketing funnel, prospects are ready to make a purchase. #BoFu content should center around your product or services. Now is the time to focus on giving prospects motivation to buy from you!

American Marketing Association

facebook · Mar 28 2024

Disney Plus has introduced a new logo, sparking mixed reactions. The updated design lacks the iconic gradient and features a teal background, prompting speculation about reasons behind the change, such as the merger with Hulu or a desire to differentiate from other streaming services. Could this signal a trend of periodic logo updates for Disney Plus?

American Marketing Association

facebook · Mar 22 2024

The 2024 AMA Symposium for the Marketing of Higher Education is currently accepting proposal submissions! 📢

American Marketing Association

facebook · Mar 21 2024

AMA Collegiate, are you ready to jumpstart your career? Don't miss out on the chance to network with top recruiters and exhibitors from across the nation at #AMAICC! 🚀

American Marketing Association

facebook · Mar 19 2024

Live music festivals are exploding in popularity, and forward-thinking brands are taking notice. This dynamic environment offers a unique opportunity to connect with a diverse audience of decision-makers in a way that's both memorable and effective:

American Marketing Association

facebook · Mar 13 2024

The buyer journey begins at the top of the funnel (TOFU), where it attracts the most potential customers. At this stage, they're still unfamiliar with your brand and haven't reached a buying decision.

American Marketing Association

facebook · Mar 4 2024

Apple's launch of #VisionPro has sparked interest in spatial computing, a technology merging the digital and physical worlds. This will necessitate a shift in marketing from creating pre-defined experiences to building adaptable, user-driven ones. Marketers will need to provide the tools and environments for users to actively participate and co-create personalized experiences.

American Marketing Association

facebook · Feb 29 2024

The scarcity principle of persuasion is all about making something hard to get, which boosts its perceived value. Marketers are masters at leveraging scarcity - especially during a #LeapYear! They know that when consumers think something is hard to get, they don't want to miss out on what others have. It's like a psychological race to the finish line!