American Marketing Association - PromoPulse

American Marketing Association

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American Marketing Association

facebook · Oct 20 2023

Users read about 20% of the words on a webpage, according to Nielsen Norman Group research. Learning to edit down your content can increase the chance that your words get read, however, the key is knowing when to sacrifice brevity for clarity.

American Marketing Association

facebook · Oct 19 2023

Hubspot surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Their biggest finding? Agile, data-driven marketers will win 2023.

American Marketing Association

facebook · Oct 18 2023

Generating more engagement, reaching new audiences and strengthening community are the top three marketing goals for working with creators.

American Marketing Association

facebook · Oct 12 2023

Prioritizing mental health on campus is crucial for student and staff success. But, how do we communicate these efforts effectively?

American Marketing Association

x · Oct 10 2023

“If your site’s key objective is to allow shoppers to purchase products, everyone needs to be able to check out, regardless of their ability or tools they’re using to engage.” @dmigroup #NDEAM #Accessibility

American Marketing Association

x · Oct 9 2023

"We believe that uniqueness is the mutual language where we can build that emotional connection between our brand and Gen Zers.”

American Marketing Association

x · Oct 8 2023

Special treatment can provide momentary satisfaction, but research shows the sustainable and more effective way to make customers happy is to simply avoid disappointing them.

American Marketing Association

facebook · Oct 7 2023

Companies with high #ESG scores are also more likely to be diverse, culture-centric organizations, because diversity, equity, and inclusion (#DEI) practices strengthen and enhance all three elements of ESG. - The Diversity Movement

American Marketing Association

x · Oct 7 2023

South East Technological University's unique course aims to help students adapt to the global influencer market (currently worth around $21 billion and growing, according to experts).

American Marketing Association

x · Oct 6 2023

As #RushTok continues to grow, marketers will find more creative ways to get in on the action, and the process will likely continue to introduce audiences to the next generation of creators.