American Marketing Association - PromoPulse

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American Marketing Association

x · Sep 4 2023

Marketers want consumers to imagine using a product—but how well does this actually work?

American Marketing Association

facebook · Sep 3 2023

During the 13 weeks ending Aug. 20, Coors Light saw a sales volume increase of 25%, while Miller Lite saw an increase of 20%, according to data cited by Molson Coors in the release. Molson Coors Beverage Company is increasing its marketing spend for Miller Lite and Coors Lite this fall with football-themed activations and advertising, targeting fantasy football and college football respectively.

American Marketing Association

x · Sep 2 2023

LinkedIn original content soared by 41% YoY in 2022, with 'record engagement levels. #LinkedIn is benefiting from those seeking #Twitter alternatives, thanks to the evolving algorithms driving more engagement and frequent user returns. @socialmedia2day 👇

American Marketing Association

x · Sep 1 2023

From in-person conferences to virtual gatherings, 2023 has been filled with learning, connections and growth. When the AMA community comes together, there is nothing we can't accomplish! 🔥

American Marketing Association

x · Aug 31 2023

Immersive learning is reshaping how we acquire and retain knowledge. Join @StukentApp's webinar on 9/7 as they explore virtual and augmented reality, simulations and how they're reshaping education as we know it. #ad https://t.co/ESvHVBku4P

American Marketing Association

facebook · Aug 31 2023

Shorter sessions and small breaks enhance attendee engagement.

American Marketing Association

facebook · Aug 31 2023

The majority of content teams have less than 5 full-time members, according to Content Marketing Institute research. When resources are tight, making every piece count becomes crucial.

American Marketing Association

facebook · Aug 30 2023

Explore key insights from ChannelMix's webinar - now available on-demand! 🔍

American Marketing Association

x · Aug 29 2023

63% are planning to invest more in generative #AI in the next 2 years. And despite ongoing concerns, 56% of respondents said the potential rewards are greater than the risks.

American Marketing Association

x · Aug 29 2023

The data doesn’t lie. Employees that make ideation, discussion, collaborative problem-solving and creativity a part of their cultures, win in the innovation space.