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American Marketing Association
American Marketing Association-logo
According to @Blueoceanai, for every 10 points of excess SOV (share of voice), brands tend to grow market share an extra 0.5%. For brand leaders, it’s an extra 1.5%. So, have you evaluated your brand’s SOV lately? ⬇️
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Friday #QOTD ?
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Global advertising spending in 2023 is expected to grow 5.9% for a total of $874.5 billion, a figure that excludes U.S. political advertising projections, according to the latest full-year forecast from GroupM.
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The distinction between #contentmarketing and #contentstrategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand ?
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Get an insider’s look into the use of webinars for learning and development, customer education, partner enablement, etc. with this report from @Kaltura ? #ad
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Don't forget about the 4 P's, Marketers! Click here to refresh your #marketing memory ? ?
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What is the top reason 50% of customers abandon items in online shopping carts?
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Increasing social media visibility is a key concern for all brands. Discover how to boost it using #influencermarketing and strong #communitymanagement in this article from @semrush ?
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Introducing the 2023 AMA Higher Ed Planning Committee ?
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Generative #AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers? Learn more in this article from @Salesforce #ad
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