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American Marketing Association
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When should firms select the #freemium model over other strategies, and how can they optimize the model’s effect on their performance? Find out here ?
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Looking to elevate your #digitalmarketing skills? Join us in New York from July 20-21 for the AMA Digital Marketing Bootcamp! Expert instructors will guide you through cutting-edge strategies and plans so you leave with practical ideas ready to execute ?
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#Twitter's incoming #CEO could spark a shift in strategic focus for the app.
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Nominate an emerging leader for the AMA 4 Under 40 Award! ?
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Nominations for the Robert J. Lavidge Global Marketing Research Award are closing May 17! This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in the field. More details on eligibility ⤵
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A relevant question arises for healthcare marketers: Is direct-to-consumer advertising (DTCA) for robotics surgery effective in swaying patients to choose it over other types of procedures?
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My AMA Daily, AMA's newsletter, is designed to deliver the latest in marketing news, thought leadership and more directly to your inbox. As you click, AI technology learns your preferences and personalizes the newsletter to your interests.
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Nominations for AMA's Leonard L. Berry Marketing Book Award close May 17! Do you know of an exceptional marketing book that's set the standard for excellence/made a significant impact in the industry? Submit it here ⤵
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A new @JofMarketing article found that a sense of order and structure can reinforce claims about a brand’s utilitarian benefits. Read more about why and how ✏
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? Want to know how to stand out from the crowd in the 40-60 billion searches happening on Google each month in the U.S.? Join us for our unique 1-day AMA Virtual Conference on creating an effective #SEO strategy!
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