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American Marketing Association
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Recognition = “I’ve seen that logo before.”
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Aldi is blending fashion and food with its latest campaign, the “Jacket Potato Jacket.” Created with Agro Studio (whose client list includes Beyoncé and Lady Gaga), this potato-inspired puffer coat brings humor, seasonality, and cultural relevance into one cozy package.
American Marketing Association-logo
Mobile marketing is important because it offers accessibility and convenience, enabling real-time engagement from anywhere. It also allows for personalized and data-driven marketing efforts, which increase customer satisfaction and loyalty.
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Join this interactive, members-only session on October 29 powered by Natter’s AI-driven discussion platform to collaborate with fellow members, share your perspective, and co-create actionable insights.
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Looking for your next marketing opportunity? 🔍
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Can the music around us influence what we buy? 🎵
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Buyer Journey vs. Customer Journey
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Research shows that buyers are willing to pay more for products created by sellers who enjoy their work. In a study published in the Journal of Marketing, it was found that only 1% of sellers on peer-to-peer marketplaces like Etsy and Fiverr mention their production enjoyment. However, this simple acknowledgment can significantly influence buyer behavior.
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2026 Social Media Prediction from Social Media Today, LLC 👀⬇️
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Think you need a studio setup to make great video content? 🚩 Think again.
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