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American Marketing Association

facebook · Sep 12 2024

Social media ROI isn’t just about viral posts; it’s about strategic goals and meaningful engagement. Here are 5 proven strategies to make your posts drive sales:

American Marketing Association

facebook · Sep 12 2024

Mountain Dew is claiming Mountain Time with a new campaign. From Aug. 27 to Dec. 31, consumers who register on their microsite and cross into Mountain Time can snag a free Mountain Dew by revisiting the site. 🏞️🥤

American Marketing Association

facebook · Sep 12 2024

Differentiating between a #marketingstrategy and a #marketingplan is essential for implementing effective marketing operations within a business. These two elements, while closely related, serve distinct functions in the marketing process.

American Marketing Association

facebook · Sep 10 2024

Marketers face growing consumer concerns about data privacy, with many wary of sharing personal information. But brands that offer value in return can gain trust and data. According to McKinsey, 66% of consumers are open to sharing personal info if it’s worth it.

American Marketing Association

facebook · Sep 9 2024

Curious about how Google's antitrust ruling could impact search marketing? Dive into Dr. Peter J. Meyers' detailed breakdown of the case, its potential effects on Google Ads, and what it all means for marketers.

American Marketing Association

facebook · Sep 8 2024

🌟 Proven Digital Customer Service Strategies for Success 🌟

American Marketing Association

facebook · Sep 6 2024

Key Trends in Social Video 📊

American Marketing Association

facebook · Sep 3 2024

Understanding the content marketing funnel is key to crafting effective strategies.

American Marketing Association

facebook · Sep 2 2024

In today’s digital landscape, personalized marketing is no longer a nice-to-have—it's essential. Tailoring content and experiences to individual preferences can significantly boost engagement and conversions.

American Marketing Association

facebook · Sep 1 2024

Mobile marketing is important because it offers accessibility and convenience, enabling real-time engagement from anywhere. It also allows for personalized and data-driven marketing efforts, which increase customer satisfaction and loyalty. Moreover, it is a cost-effective channel, which makes it indispensable for businesses looking to thrive in the digital landscape.