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American Marketing Association

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American Marketing Association

facebook · Sep 1 2024

Mobile marketing is important because it offers accessibility and convenience, enabling real-time engagement from anywhere. It also allows for personalized and data-driven marketing efforts, which increase customer satisfaction and loyalty. Moreover, it is a cost-effective channel, which makes it indispensable for businesses looking to thrive in the digital landscape.

American Marketing Association

facebook · Aug 31 2024

Leveraging Customer Feedback for Marketing Success 🗣️

American Marketing Association

facebook · Aug 30 2024

Consumer behavior is the study of how individuals and organizations make decisions about purchasing, using, and disposing of goods and services. It’s crucial for marketers to understand what drives buying decisions to effectively meet consumer needs and identify market gaps.

American Marketing Association

facebook · Aug 29 2024

As the first digital natives, Gen Z faces a constant flood of information, leading to compassion fatigue. But how can brands effectively engage with this overwhelmed audience? The key lies in prioritizing purpose, using humor, craft, and unexpected creativity to make campaigns stand out without adding to the mental burden. Learn how to cut through the noise and truly resonate with this generation. 📲✨ #GenZMarketing #BrandStrategy #CompassionFatigue

American Marketing Association

facebook · Aug 29 2024

According to The Sprout Social, Inc. Index™, many marketers are aligning social media efforts with business objectives. Over half of brands (60%) measure the value of social engagement in terms of revenue impact, 57% track conversions and sales directly from social, and 51% use it to optimize product development or marketing strategies.

American Marketing Association

facebook · Aug 29 2024

AMA Collegiate Chapters: Don't Miss This Exciting Opportunity! 🚀

American Marketing Association

facebook · Aug 27 2024

Thinking about joining the AMA? Now’s the time! Sign up before October 8, 2024, to secure the best pricing ➡️ https://bit.ly/3T4Lqc0

American Marketing Association

facebook · Aug 27 2024

A detailed guide from Sprout Social, Inc. on how to develop an AI-driven social media marketing strategy that adjusts over time, enabling teams to improve efficiency. 👇

American Marketing Association

facebook · Aug 24 2024

How mature is your insights function? Are you shaping strategic business decisions, or do you feel stuck managing short-term projects?

American Marketing Association

facebook · Aug 23 2024

🔍 Is Your Marketing Inclusive? Join us for a half-day summit with The Diversity Movement and learn how to build inclusive campaigns that resonate and elevate your marketing with inclusivity at its core.