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American Marketing Association

facebook · Aug 22 2024

From courtside ads to immersive experiences, brands are pulling out all the stops to connect with U.S. Open fans and make a lasting impression.

American Marketing Association

facebook · Aug 21 2024

Don't miss the August 28th deadline to be part of the 2025 AMA Winter Academic Conference. Join us virtually on February 10th or in Phoenix, AZ, from February 14-16 to explore how we can rethink traditional models in order for marketing to promote planetary well-being and the collective good.

American Marketing Association

facebook · Aug 20 2024

Understanding the buyer’s journey is key to crafting effective marketing strategies. This process, from identifying a need to making a purchase, is typically broken down into three stages: awareness, consideration, and decision. For example, a customer might realize their dishwasher needs replacing (awareness), compare different models (consideration), and choose to buy from a company that offers free delivery (decision). By recognizing these stages, marketers can engage customers earlier and i

American Marketing Association

facebook · Aug 20 2024

Higher Ed Marketer of the Year Award: Nominations are Now Open! 💥

American Marketing Association

facebook · Aug 20 2024

Social listening and social monitoring are both essential components of a comprehensive social media strategy, but they serve different purposes:

American Marketing Association

facebook · Aug 15 2024

Why is Consumer Behavior Important? 🤔

American Marketing Association

facebook · Aug 13 2024

The Coca-Cola Company and Oreo are collaborating on a limited-edition product line launching in September. This partnership includes Oreo-flavored Coca-Cola and Coke-flavored Oreos. The campaign, titled "Besties," features promotions such as a Spotify experience that allows users to sync their music preferences with friends and a "Bestie Mode" merchandise line at Forever21.

American Marketing Association

facebook · Aug 9 2024

From customer care to competitive research to recruitment efforts, the impact of social media extends to every aspect of your business.

American Marketing Association

facebook · Aug 8 2024

Insights on Engaging Gen Z 🚀

American Marketing Association

facebook · Aug 5 2024

📢 Exciting Opportunity for AMA Collegiate Chapters!