logo
American Marketing Association
American Marketing Association-logo
A recent study in the AMA Journal of Interactive Marketing shows that trust signals resonate differently depending on consumers’ motivations. Prevention-focused shoppers respond most to a retailer’s competence and reliability, while promotion-focused shoppers value benevolence and care. Integrity is universally important.
American Marketing Association-logo
Taylor Swift’s new album, The Life of a Showgirl, dropped today, and many brands have created campaigns to engage with the conversation, from Tarte Cosmetics and Dunkin'​ to #Reese’s. Some leveraged visual references, social posts, or themed content to participate in the moment.
American Marketing Association-logo
The 2024 Social Media Content Strategy Report (Sprout Social, Inc.) shows that LinkedIn users value brands that educate and build community.
American Marketing Association-logo
Curious what really drives social media engagement? 📱
American Marketing Association-logo
Unlock the power of AI without losing your creative edge. This guide gives you practical prompts to help you work strategically, create faster, and stand out from the start of your career ➡ https://hubs.ly/Q03xy7zx0
American Marketing Association-logo
🎃 October is for Marketing Growth! 🍁
American Marketing Association-logo
AI has been higher ed’s biggest buzzword since 2022, but what impact is it really having? 🤔
American Marketing Association-logo
The traditional marketing funnel is increasingly seen as insufficient for today’s complex, non-linear consumer journeys. Many marketers are shifting toward superfan-focused strategies, prioritizing highly engaged, loyal, and high-value customers through targeted messaging, integrated data insights, and personalized experiences.
American Marketing Association-logo
📊 97% of consumers read reviews when browsing for local businesses.
American Marketing Association-logo
Starting Monday with momentum ✨
Show More