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American Marketing Association

facebook · Jul 19 2024

AI offers endless opportunities, and bloggers are actively exploring its potential. According to a survey conducted by Orbit Media Studios, 65% of bloggers use AI in various capacities. The most common application is idea generation (43%), while only 3% use AI to write complete articles.

American Marketing Association

facebook · Jul 16 2024

Happy #NationalAIDay, marketers! Swipe to test your knowledge of AI history 🧐

American Marketing Association

facebook · Jul 16 2024

The acronym “SPACES” stands for six distinct community management categories: Support, Product, Acquisition, Contribution, Engagement, and Success.

American Marketing Association

facebook · Jul 15 2024

Instagram recently shared some new #Reels tips to its Professional Dashboard in the app, featuring the following tips to help maximize your content's performance. ⬇️

American Marketing Association

facebook · Jul 12 2024

Most consumers are very or somewhat concerned about the privacy of their personal identity when shopping online. Baby Boomers are most concerned (68.1%), followed by Gen-X (64.2%), and U.S. Adults 18+ (61.8%). While Millennials and Gen-Z consumers are less concerned than these groups, over half of survey respondents in these categories still report being concerned. Given this, it’s critical for brands to consider privacy when creating targeted customer experiences or the personalization they pr

American Marketing Association

facebook · Jul 11 2024

Copywriting vs. Content Writing: What's the difference? 📝

American Marketing Association

facebook · Jul 11 2024

Customer-centric marketing places the customer's needs and preferences at the forefront of all marketing efforts. This approach involves actively gathering customer insights through surveys and social listening, and using that data to tailor promotions and improve customer interactions.

American Marketing Association

facebook · Jul 10 2024

We're thrilled to introduce our new and returning members of the 2025 AMA Board of Directors! Together, we're ready to innovate, inspire, and empower marketers worldwide.

American Marketing Association

facebook · Jul 9 2024

The "audience arbitrage" trend involves using tools like SparkLoop to recommend other newsletters as soon as someone subscribes. It helps offset ad costs and can even generate profits immediately. However, it also carries risks like potential brand damage, email deliverability issues, and unreliable engagement reporting.

American Marketing Association

facebook · Jul 9 2024

The 4th of July barbecues have barely cooled down, and companies are already shifting gears towards back-to-school season.