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American Marketing Association

facebook · Jul 6 2024

The Fourth of July barbecues have barely cooled down, and already companies are shifting gears towards back-to-school season. Last summer, TikTok videos using the #BackToSchool hashtag more than doubled to 469K, highlighting a prime opportunity for brands to engage and drive sales. TikTok has just released a Back to School campaign guide to guide marketers through this pivotal period featuring insights like:

American Marketing Association

facebook · Jul 6 2024

With Twitter undergoing changes, many users are seeking alternative text-based platforms. Mastodon and Bluesky are contenders, but Meta’s Threads gained attention by quickly reaching 100 million signups, despite subsequent user attrition.

American Marketing Association

facebook · Jul 5 2024

Over 31% of marketers use video to boost SEO by enhancing page quality and increasing visitor engagement. Meanwhile, video's impact on customer acquisition is profound, with 83% of video marketers reporting increased lead generation. From transforming marketing strategies to enhancing customer experiences, discover how video is reshaping every aspect of business interaction. Are you leveraging video to its full potential?

American Marketing Association

facebook · Jul 3 2024

According to a study in the Journal of Marketing, engaging donors in activities like creative t-shirt design or cookie decorating increases their likelihood to donate. Creative processes empower donors, fostering happiness and charitable behavior. For nonprofits, hosting events with creative activities—like painting or tie-dye parties—can inspire generosity and engagement. Encouraging freedom in creativity without strict guidelines maximizes donor impact, creating meaningful fundraising experie

American Marketing Association

facebook · Jul 3 2024

🌟 Explore a new approach to business performance with "Making Differences Work" by Paul Sarvadi and Eli Jones. They advocate for commonality, equality, and cohesion (CEC) over diversity, equity, and inclusion (DEI), emphasizing shared values and unity in achieving workplace success.

American Marketing Association

facebook · Jul 2 2024

The 4th of July is just around the corner, with celebrations extending into the weekend after. From cookouts to fireworks, this holiday brings prime opportunities for consumer engagement. While food takes center stage, savvy shoppers will also be on the lookout for unbeatable deals from their favorite brands.

American Marketing Association

facebook · Jul 2 2024

Coca-Cola Co.'s "Celebrate Everyday Greatness" Olympics campaign is set to inspire and connect with audiences on a deeper level. As the Olympics approach, this multi-brand campaign featuring U.S. track star Athing Mu will showcase athletes using various Coca-Cola products at different moments in their day. The upcoming TV ad and engaging digital experience promise to captivate consumers and create a buzz.

American Marketing Association

facebook · Jun 30 2024

"It’s fine to tout your usage of AI. Being on the cutting edge of technology is always appealing to clients and prospective employees. But let’s not lose sight of the real thing that makes clients come back to agencies time and time again: the people."

American Marketing Association

facebook · Jun 29 2024

Learn from Heaven Gaia: Founded in 2013, Beijing-based fashion brand Heaven Gaia has excelled by blending Chinese art with Western techniques, earning praise as a "Most Valuable Growth Brand" and "Fashion Pioneer." Their success lies in creating a balanced, globally appealing brand image that is both "restrained and fashionable."

American Marketing Association

facebook · Jun 28 2024

AI isn't just a buzzword anymore—it's reshaping the way the industry approaches marketing roles. From content creation to social media strategy and data analysis, AI is becoming indispensable. Whether you're a seasoned marketer or just starting out, staying ahead means mastering AI tools and techniques.