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American Marketing Association

facebook · Jun 26 2024

Let's just say they found a new partner who speaks their data-driven language! ✨

American Marketing Association

facebook · Jun 25 2024

Are your paid social teams as strong as they could be? In 2024, paid social has surpassed paid search in marketing budgets, but staffing against this shift is a challenge.

American Marketing Association

facebook · Jun 24 2024

Embracing inclusive language is crucial for fostering respect and collaboration among diverse teams. Avoid outdated expressions that may unintentionally alienate colleagues. Instead, use inclusive alternatives like "everyone," "team," or "friends." According to The Diversity Movement, understanding and implementing inclusive language not only enhances communication but also promotes a welcoming environment where everyone feels valued.

American Marketing Association

facebook · Jun 24 2024

TikTok’s revealed their new AI-generated avatars to both creators and advertisers at the Cannes Lions International Festival of Creativity last week and it was one of the buzziest creator-related announcements!

American Marketing Association

facebook · Jun 21 2024

Jif’s new campaign, “The Merger,” promotes its peanut butter and chocolate-flavored spread with a fictional deal between The Peanut Butter Group and Chocolatey Corp., inspired by the TV show "Succession." Starring J. Smith-Cameron, the campaign includes a 90-second film, print ads, and branded content in the New York Times.

American Marketing Association

facebook · Jun 21 2024

Customer journey mapping visually represents a customer's experience as they interact with a business. It's a powerful tool for understanding and enhancing the customer experience.

American Marketing Association

facebook · Jun 21 2024

After a quieter 2023 due to backlash and rising anti-LGBTQ+ rhetoric, Pride 2024 embraces a more serious tone. Campaigns this year address stigmas and anti-LGBTQ+ sentiments while celebrating queer identities. In a recent article, Ad Age highlights the contributions of LGBTQ+ talent in the marketing industry.

American Marketing Association

facebook · Jun 20 2024

Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department—across an entire business.

American Marketing Association

facebook · Jun 20 2024

The top types of AI-generated content in marketing for 2023, according to data from HubSpot's own State of AI survey. The following are statistics drawn from 1350+ U.S. marketers — specifically those already leveraging artificial intelligence in their roles.

American Marketing Association

facebook · Jun 19 2024

Black Americans generally support brands celebrating #Juneteenth but often perceive these efforts as potentially performative, according to a Collage Group study of over 3,800 Americans. Among the 500+ Black respondents, 30% are suspicious of brands' motivations in incorporating cultural holidays into marketing. Juneteenth, marking the end of slavery on June 19, 1865, became a federal holiday two years ago, with 60% of Black Americans planning to celebrate it this year.