American Marketing Association - PromoPulse

American Marketing Association

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American Marketing Association

facebook · Jun 19 2024

The Four Ps of Marketing—product, price, place, and promotion—are fundamental pillars of any marketing strategy, encompassing the creation, communication, delivery, and exchange of value. While these are core elements, some marketers also consider additional Ps like people, process, and physical evidence, depending on the context and industry.

American Marketing Association

facebook · Jun 18 2024

Ben & Jerry's is launching its first ad campaign in almost a decade, called "Make Some Motherchunkin' Change!" This campaign aims to encourage activism around social issues like climate change and racial justice. The video "Progress Comes In Many Flavors" showcases creative ways to get involved and highlights stories of real-world activists. This move comes at a time when other brands are hesitant to take a stance on social issues for fear of backlash.

American Marketing Association

facebook · Jun 18 2024

It happens to the best of us 😅

American Marketing Association

facebook · Jun 18 2024

Gettysburg College addresses social media challenges with a targeted strategy, tailoring content for diverse audiences like students, alumni, and donors to enhance competitiveness in recruitment. By aligning these efforts with institutional goals such as reputation building and recruitment, they use data-driven insights to refine strategies and measure performance effectively. Collaborating across departments showcases campus achievements, while proactive social listening informs adaptive messa

American Marketing Association

facebook · Jun 13 2024

Over half (53.7%) of the more than 3,000 marketers responding to Marketing Week’s 2024 Career & Salary Survey identify strategy as the most undervalued skill in marketing.

American Marketing Association

facebook · Jun 12 2024

What do conferences and media relations have in common with...peanut butter and jelly sandwiches?

American Marketing Association

facebook · Jun 12 2024

In recent years, LGBTQ+ influencers like Alysse Dalessandro have relied on Pride Month for brand sponsorships. However, there's been a noticeable decline in sponsorships this year, attributed to brands' reluctance stemming from anti-LGBTQ+ pressure. Target's scaled-back Pride offerings reflect this trend.

American Marketing Association

facebook · Jun 10 2024

Cheetos recently launched a quirky billboard campaign called "The Other Hand," showcasing the hilarity that ensues when people snack with their non-dominant hand. Crafted by Goodby Silverstein & Partners, the campaign uses intentionally imperfect illustrations, typos, and messy calligraphy to grab attention. It cleverly highlights the struggle of everyday tasks when one hand is busy with Cheetos, emphasizing that 99% of people eat them with their dominant hand.

American Marketing Association

facebook · Jun 7 2024

Good morning from the bustling heart of D.C.! ☕️

American Marketing Association

facebook · Jun 6 2024

Pass the mic and spread the word - it's National Higher Education Day! 🎤