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American Marketing Association

facebook · Jan 26 2024

You've worked hard on an incredible content piece. But how do you actually get other sites to link to your amazing content?

American Marketing Association

facebook · Jan 25 2024

For B2B brands, it’s about renting the trust of a creator to reach your audience and build a genuine connection between brand, creator, and community.

American Marketing Association

facebook · Jan 24 2024

How can you shift your perspective from finding customers for your products to finding products that truly resonate with your customers? 💡

American Marketing Association

facebook · Jan 23 2024

According to recent research from Harvard Business Review, consumers prefer products where an element of them was found unintentionally, for example necklace made from gold from a previous unknown mine.

American Marketing Association

facebook · Jan 23 2024

"Q1 is about starting smart and staying flexible. 2024 already presents plenty of opportunity, so long as you stay creative, focused, and adaptable."

American Marketing Association

facebook · Jan 19 2024

Memorable commercials like Apple's '1984' and Budweiser's horse-dog love story are certainly different, but a pair of marketing professors say they share a simple but powerful formula: Laughter + tears = powerful ads.

American Marketing Association

facebook · Jan 18 2024

By crafting top-notch and well-optimized content, you enhance the likelihood of securing a spot on Google's first page. This, in turn, increases the probability of reaching your desired audience, enticing them to click through to your website, and, ideally, converting them into customers.

American Marketing Association

facebook · Jan 17 2024

Lock in the lowest price for #AMAWinter! ❄️

American Marketing Association

facebook · Jan 17 2024

How to use AI in the research phase of content marketing 👇

American Marketing Association

facebook · Jan 15 2024

In the spirit of Dr. King's vision, DEI strategies within organizations today work to foster diversity and inclusivity. Simultaneously, inclusive marketing works to break stereotypes and build connections with diverse audiences. It also goes beyond mere tactics; it is a transformative approach that fosters connections, encourages positive social change and embraces diversity.