American Marketing Association - PromoPulse

American Marketing Association

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American Marketing Association

facebook · Nov 27 2024

With 75% of Americans saying cost will impact their shopping this season, it’s crucial for brands to tailor their approach. For younger shoppers, craft engaging social media campaigns, while for older generations, focus on immersive in-store experiences. Read more from Ad Age ➡️ https://bit.ly/3V82f6Q

American Marketing Association

facebook · Nov 26 2024

Whether you’re a social media manager writing captions or a content manager writing articles and website copy, learning how to humanize AI content is critical to future-proofing your content strategy.

American Marketing Association

facebook · Nov 26 2024

Just like a perfect feast, a successful marketing plan is all about balance—strong strategy, fresh ideas, and the right ingredients to bring it all together. What’s on your marketing menu this season? 🦃✨

American Marketing Association

facebook · Nov 25 2024

Using edutainment on social media platforms is a powerful way to connect with audiences and deliver meaningful information. By seamlessly blending education and entertainment, you can build your community while highlighting your product and services, ultimately creating increased revenue.

American Marketing Association

facebook · Nov 23 2024

The AMA Foundation is thrilled to announce John Lynch as the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient! 🏆

American Marketing Association

facebook · Nov 22 2024

Some experts say modern circumstances may have rewired people's perception of time and the function nostalgia serves in their lives. As brands rush to serve our newly hyper-nostalgic minds, nostalgia marketing may be entering a new phase: "nowstalgia".

American Marketing Association

facebook · Nov 21 2024

Understanding the differences between inbound and outbound marketing is key to developing an effective marketing plan. Each has its own methods and goals. Success often comes from combining the strengths of both approaches and adapting to changes in the market and consumer preferences.

American Marketing Association

facebook · Nov 20 2024

Copywriting vs. Content Writing 📝 What’s the difference, and how does each fit into your marketing strategy?

American Marketing Association

facebook · Nov 19 2024

“Vanity metrics may make you feel good, but they don’t offer clear guidance for what to do next.” - Eric Reis

American Marketing Association

facebook · Nov 17 2024

"The concise email yielded nearly twice as many survey responses as the wordy email -- a 4.8% response rate instead of 2.7%," - Harvard researchers.