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American Marketing Association

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American Marketing Association

facebook · Nov 19 2024

“Vanity metrics may make you feel good, but they don’t offer clear guidance for what to do next.” - Eric Reis

American Marketing Association

facebook · Nov 17 2024

"The concise email yielded nearly twice as many survey responses as the wordy email -- a 4.8% response rate instead of 2.7%," - Harvard researchers.

American Marketing Association

facebook · Nov 16 2024

The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.

American Marketing Association

facebook · Nov 14 2024

LinkedIn reports a 6x increase in immersive video views, signaling strong growth in video popularity on the platform. Here’s how to get noticed:

American Marketing Association

facebook · Nov 13 2024

poppi’s “The Future of Soda is Now” Super Bowl ad showcased a healthy soda alternative, capturing over 29.1 million households and boosting social activity by 250%. This campaign proves the power of selling an idea—not just a product.

American Marketing Association

facebook · Nov 13 2024

Big smiles, bright ideas, and inspiring connections at #AMAHigherEd ✨

American Marketing Association

facebook · Nov 12 2024

The 2025 AMA Marketing and Public Policy Conference aims to foster collaboration between marketing, business, and policy to build resilience in democratic societies. The deadline to submit your research is THIS WEEK (11/14)! Don't wait ➡️ https://bit.ly/3YwWHDC

American Marketing Association

facebook · Nov 12 2024

Best Monday ever? 🙌 So much learning and networking already, and we’re not even done yet! #AMAHigherEd

American Marketing Association

facebook · Nov 12 2024

Sprout Social, Inc.'s Q4 2024 Pulse Survey reveals that 47% of consumers turn to influencers for gift inspiration, valuing their endorsements more than recommendations from friends and family on social media. Surprisingly, Baby Boomers are the most likely to say that influencers shape their gift ideas. This shows that consumers across generations trust influencer recommendations, especially when navigating the flood of holiday marketing content.

American Marketing Association

facebook · Nov 12 2024

Marketers can gain immediate feedback on customer perceptions and market trends by monitoring brand mentions. Whether you use manually or automated brand mention tracking, taking a proactive approach enables your team to adapt quickly to market demands, boosting customer satisfaction and driving revenue growth.