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American Marketing Association

facebook · Nov 11 2024

Day 2 of #AMAHigherEd is here! We’re ready to dive into more insights and connect with the higher ed community.

American Marketing Association

facebook · Nov 11 2024

🔍 Research Insight: How Does Prepurchase Word of Mouth Affect Post-Purchase Reviews?

American Marketing Association

facebook · Nov 10 2024

The largest AMA Higher Ed Symposium ever is happening this week, with 1700+ marketers joining us! Swipe through for more fun facts about this year’s record-breaking event ⏩

American Marketing Association

facebook · Nov 10 2024

Together, we can drive innovative policy solutions through marketing to create a more resilient future. Submit your research before November 14 to collaborate, innovate, and build the bridges that will shape a stronger tomorrow! ➡️ https://bit.ly/3YwWHDC

American Marketing Association

facebook · Nov 10 2024

🔍 Looking for your next career move? Have you visited the AMA Job Board yet?

American Marketing Association

facebook · Nov 8 2024

In the future, AI may aid in the transition from insight distillation to activation. There is interest in deploying AI against a top challenge: connecting the dots across different data sources for the bigger story. While only 15% of respondents state they are currently using AI in this capacity, 72% stated they are interested in doing so, and 49% of respondents think AI is already better than people at performing this task, compared with 29% who think people are superior.

American Marketing Association

facebook · Nov 7 2024

More than 5 billion people worldwide currently use social media, around 65% of the global population, according to Statista. And experts predict that number will grow to more than 6 billion social media users by 2028. - CMSWire

American Marketing Association

facebook · Nov 6 2024

The countdown is on for the largest hashtag#AMAHigherEd Conference EVER, starting November 10! 🎉

American Marketing Association

facebook · Nov 6 2024

Consumers are most likely to actually hit purchase when an influencer or brand shares a promo code, according to Sprout Social. Promo codes not only attract budget-minded buyers, but also create a sense of urgency and exclusivity that encourages immediate action.

American Marketing Association

facebook · Nov 6 2024

Crunch Fitness launched the “Feel Good, Not Bad” campaign to make fitness feel fun, not exhausting. Targeting young adults (18-34) across social media and outdoor ads, the campaign promoted the message that everyone deserves a positive workout experience. The results? A 13% boost in brand awareness and a 5% year-over-year lead growth. Crunch’s approach proves that addressing pain points with uplifting messaging can make a brand stand out in a crowded fitness market.