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American Marketing Association

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American Marketing Association

facebook · Oct 29 2024

Balancing mental health with audience engagement is essential, but how influencers communicate boundaries can make a difference in consumer perception. An AMA Journal of Marketing study finds that online influencers who disable social media comments are judged as less receptive to consumers, which in turn decreases their sincerity, likability, and persuasiveness.

American Marketing Association

facebook · Oct 29 2024

If you could have one superpower in marketing, what would it be? 💭✨

American Marketing Association

facebook · Oct 25 2024

According to The 2024 Social Media Content Strategy Report, 91% of Gen Z users are on Instagram, with 86% on TikTok. They use these platforms for entertainment, connecting with friends, and product discovery. TikTok leads for discovering new products, while Instagram is favored for customer care and staying updated on the news.

American Marketing Association

facebook · Oct 25 2024

The top 5 AI marketing activations you need to know about right now:

American Marketing Association

facebook · Oct 24 2024

In practice, buyer personas enable marketers to create segmented, personalized campaigns, better targeting niche audiences and improving productivity by filtering out unqualified leads with negative personas. According to HubSpot, buyer personas are crucial in marketing for the following reasons:

American Marketing Association

facebook · Oct 23 2024

“You leave with inspiration, applicable solutions for your daily work and a network of colleagues who understand you and celebrate your accomplishments in higher ed marketing.” - Kate L., Past #AMAHigherEd Attendee

American Marketing Association

facebook · Oct 23 2024

Creator and influencer trends brand marketers need to know about right now 🔥

American Marketing Association

facebook · Oct 22 2024

The Employee Engagement Growth Model (EEGM) provides leadership teams with strategies to meet both business objectives and employee expectations. By focusing on six key leadership practices, the model helps organizations address individual needs such as well-being, belonging, trust, and professional development, while also driving team outcomes like communication, productivity, innovation, and retention. These strategies create a foundation for enhanced employee engagement, stronger team perfor

American Marketing Association

facebook · Oct 18 2024

Research shows that buyers are willing to pay more for products created by sellers who enjoy their work. In a study published in the Journal of Marketing, it was found that only 1% of sellers on peer-to-peer marketplaces like Etsy and Fiverr mention their production enjoyment. However, this simple acknowledgment can significantly influence buyer behavior.

American Marketing Association

facebook · Oct 17 2024

Why are some search terms more competitive than others? Competition levels vary because some terms are more likely to drive traffic and results than others.