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American Marketing Association

facebook · Jun 29 2023

The marketing term of the month is audience! 📢

American Marketing Association

facebook · Jun 26 2023

A key component of #AMADLI is the cluster time and case presentations. In these small groups led by our AMAzing facilitators, participants get the opportunity to process what they’re experiencing, learn from practitioners and academics, and work on their case presentations for the final day!

American Marketing Association

facebook · Jun 24 2023

#AMADLI Facilitators Cinthia Satornino, Rebeca Perren, Will Moses and Christian Aniciete share their marketing journeys, diverse experiences, and personal and post-graduation advice followed by a presentation from our host institution, Fisher College of Business at The Ohio State University to kick off Day 3 of the Diversity Leadership Institute!

American Marketing Association

facebook · Jun 22 2023

Today we kick off our second annual Diversity Leadership Institute! 👏

American Marketing Association

facebook · Jun 22 2023

We each approach strategy differently. What kind of thinker are you? Let us know in the comments 💬

American Marketing Association

x · Jun 21 2023

Explore best practices for using data in #healthcaremarketing during this webinar with @SpectrumReach starting at 12 PM CT on June 21!

American Marketing Association

x · Jun 19 2023

The @ama_journals (JPP&M in particular) has explored questions of race within the context of marketing and public policy since its inception, and it continues to do so through research, conference sessions, and more.

American Marketing Association

x · Jun 19 2023

#Pride-related campaigns do well when they’re considered, unique and backed up by genuine benefits for the LGBT+ community. Here are some rules of thumb from @TheMarketingSoc that have served brands well in recent years ?

American Marketing Association

x · Jun 19 2023

Did you know almost 70% of new products in the consumer packaged goods market in the U.S. are #brand extensions? ?

American Marketing Association

x · Jun 16 2023

The new Apple #VisionPro headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers? Let us know what you think ⬇